 SMARTrack MEDIA™
What is SMARTrack MEDIA™ and how does it work?
SMARTrack is so powerful because it combines print and discs. The disc allows your customers to interact with your message and gives you moving pictures, sound, "webbish" pull down menus and text. A printed mailer allows you to talk to them in print.
Using existing collateral for content: There’s no need to spend extra money on content. Our clients are achieving success with simple combinations of their existing marketing/comms collateral: Websites, TV ads, corporate videos and other printed material combine easily together in SMARTrack.
What kind of reporting will I get?
The reporting initially covers a small selection of information showing what pages people looked at and read, even which pages they clicked on. This can be presented in a presentation style for your peers or for a monthly report. Additional reporting can also be incorporated, such as 24hr online availability, which will enable you to present the results and responses in "real-time".
Advantages
Not only is your mail more appealing, it also measures every time a customer looks at a page, a photograph, an offer and so on.
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